Project intro
After a long period of Covid-19, Gen Z tend to reminisce about Tet from back then. With the spirit of youth always innovating and updating trends. Gen Z wants to celebrate Tet big and more creatively in their own way.
Idea
Taking inspiration from childhood Tet, Pocky offers a way of sharing happiness with friend and beloved
POCKY TRANSFORMS CHILDHOOD TẾT INTO A REALLY PỐC TẾT THIS YEAR
Visual Cue to uplift the mood when sharing Pocky
Flow of happiness burst into firework from the sharing of Pocky between loved ones, creating a happy memory in Tet.
Credit
ACD: Hannah Cao
Art: Nhung
PH: King Production
Digital Imaging: Baju Studio
