[PASSION PROJECT]

Crystalline Rose is a cosmetic company specialising in selling skincare products which includes moisturisers, serums, face masks, oils etc. Their ultimate goal is empowering women and the central message of their brand is to ensure that every woman feels beautiful and never doubts that feeling. They want to avoid the usual cliche female beauty brands, using typical stereotypes of sexualising women in their branding and advertising. Their target market is 16-30 year old women. 

The team at Crystalline Rose want a soft and gentle vibe to their brand, they want to ooze femininity without the usual cliches. They are high end, and this is the colour palette i believe that goes well with the brand. It is very classy, luxuirious yet still feminine. The colour palette displayed the non-stereotypical feminine colours the brand wanted to portray in their brand. 

The brand wanted instagram templates for their brand on social media so i have designed simple yet soft and gentle designs that are perfect for a skincare brand. Theres nice open spaces for the brand to include their content and they're created in a PSD file which means it is easy for the brand to place their image into the white space, this means it can be easily changed mutliple times for several posts.

The design behind the business card is taken from the molecule diagram of skin, therefore the honeycomb like pattern used on the card. The colours i believe are muted and classic, which is the type of vibe the skincare brand wanted. 

[PASSION PROJECT]