To develop my logo creation skills, I accepted a weekly challenge from an Instagram profile (@theglowandgrowclub), this profile presents several Briefings every Wednesday for designers like me to broaden their studies in the field.
Objective:
To study the process of a logo typography creation.
Briefing:
Candl isn’t your basic candle brand - they create unique and one-of-a-kind scents and is definitely the type of candle that you’d want to be a center piece in your interior! They’re heavily focused on being an eye-catching brand, which is why their packaging is super important to them.
Candl wants their brand to feel youthful and minimal, with a bold twist!
Creative Process:
I worked with a freer stylization for typography to "imitate" the undulation/movement of the candle's fire.
The choice of working with the logo in lower case letters is to present a younger and more dynamic look.
During the construction of the typography, I used the undulation of each letter to obtain a movement of the same direction.
*The junction of the letters are not part of the final result, they are worked at a certain distance shown in the image to the left.
Photo by Kevin Malik on Pexels
Photo by Pixabay on Pexels / Photo by Sinan Õnder on Pexels
The color selection reflects in two types of essences (floral and citrus). These scents are capable of creating an emotional connection, as they have the power to affect our mood, relax, stimulate, and bring back memories.
And also, bringing a minimalist and jovial aspect of the brand mentioned in the briefing.
Thank you!
Sarah Rodrigues
Personal logo design project.
