Task:
We had a task to create a New Year's mood content for coffee lovers on “Jacobs Georgia” social media channels: Instagram and Facebook.
Solution:
We created a Key Message for the campaign. By using the Keyword of Jacobs - “The magic aroma”, we got the Key Message – “A New Year - full of magic aroma”. The typography was made by hand.
As a visual content solution, we chose a stop-motion video series, where we taught users how to create tasty drinks themselves with Jacobs’s coffee, that creates mood for celebration.
The set design combines New Year's miniature elements and creates mood for celebration.
Credits
Client: Jacobs
Head of Content Department: Nutsa Kiria
Head of Content Department: Nutsa Kiria
Art Direction: Khatia Khatiashvili
Video : Kakha Mshvidobaze
Danaida
Danaida
Content Creator:Tako Berulava
Motion Design: Yervand Muradian
