mdr digital
Corporate Illustration System
About the project
Client mdr / central Germany broadcasting agency
Technique digital line drawing (px based)
System of modular illustrations for mdr digital's website and app relaunch, focusing on the mdr advice and service sections, like "family life", "digital world" or "finances". To refresh mdr's digital appearance, we aimed for a fun and playful illustrative look to give these online content a anproachable vible. The project was led by art directors Paul Senftleben and Doreen Zörkler.
