Helly Hansen Gender Discrimination Ad Campaign
Group project
Brand
Helly Hansen
Topic
Gender discrimination: Women in blue-collar jobs and possible women pay gap/rates in those jobs,
show statistics and what we could do to help/raise awareness.
Project Goal
To increase awareness around the gap between women and men in blue-collar jobs. By raising awareness around the problems that there are we can see some change starting and help out
the ongoing battle around women’s equality.
Role in project
Design, Photography
Tools
Photoshop, InDesign
Helly Hansen Gender Discrimination Ad Campaign_Billboard
Helly Hansen Gender Discrimination Ad Campaign_Bus shelter
Helly Hansen Gender Discrimination Ad Campaign_Web banner
Helly Hansen Gender Discrimination Ad Campaign
