The ASO (Analog Switch Off) Socialization is a program by the Communication and Information Agency of East Nusa Tenggara Province aimed at supporting the direction and policies outlined in the Strategic Plan of the Ministry of Communication and Information Technology for the years 2020-2024, which involves the cessation of analog terrestrial television broadcasts and transitioning to digital broadcasting (broadcast digitization).
Target Audience :
The target audience for the ASO (Analog Switch Off) Socialization program comprises individuals aged 20-40 in East Nusa Tenggara Province who currently utilize analog terrestrial television broadcasts.
Tone and Manner :
Informative, clear, authoritative, and authentic.
Ensuring that key messages regarding the transition to digital broadcasting are effectively communicated to the target audience.
All captions and copywriting will be crafted in the Indonesian language, aligned with the target audience. This ensures that the message is easily understood and resonates with the intended demographic
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