Pernod Ricard
Lillet
Lillet, which a newly launched aperitif wine and is a subsidiary of Pernod Ricard. Having recently been won as a client by Havas Johannesburg, Pernod is mainly a media client but I proposed a set of creatives for the brand that could be used in digital and social media executions as well as print adaptations.
The above creative was proposed as a digital invite that could be sent via social media as an invite to try the Lillet brand and could also be used for intractability and user generated content.
The digital banner became an accompanying creative that was adapted for a web banner and proposed as an awareness and engagement execution.
Beefeater Gin
Beefeater Gin is also a proposed creative execution that is not currently in use but having won Pernod as a client and having been a part of the pitch process we have proposed multiple creative elements.
Another web banner execution that promoted a fun play on words using the "Beef" of "Beefeater"
A grocery aisle banner execution that was proposed to client for grocery stores that could work well in a market where "Braai's" are a revered past time.
The above examples could also be adapted to social media posts.
While these creatives were merely recommendations and not executions there is potential for creative work from the client. I also worked on these as a proactive work to showcase to the client that I am not only someone who can adapt to media but I am a creative and I can offer a full turnaround creative works, from OOH, to Print, to Digital.
I worked on both the visual design as well as copy on the above creatives.
All rights are reserved to Havas Johannesburg as well as the partner brand Pernod Ricard.
All creative rights are property of Havas Johannesburg and Pernod Ricard.
All assets contained in this project were designed by Zaheer Sarang.
