Redesign Jardin coffee capsules collection 2022
Jardin is a well-known coffee brand that includes many premium blends from around the world. The brand is distinguished by high quality raw materials and exquisite flavor combinations.
In 2021 work began on changing the packaging for capsule coffee to the new format is more convenient for consumers.
Old design
The old design attracted consumers with its minimalism and strictness but the package format was not convenient for storage and was lost on store shelves.
First concept
The first concept retains all the key elements of the old packaging such as the wave, the color differentiation of flavors and also the gold elements.
Final concept
A more localized design was chosen by the marketing team. The main element of the design was an aluminum capsule with color differentiation depending on the type and strength of coffee. The color is enhanced by a gradient gently flowing into the black background.
2021-2022
The shipping package also acts as a showbox and follows the basic design
A series of 3d images and animations have been developed to design the product cards of online stores.
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