The inspiration for the logo design is taken from the prompt to show a non cliche emblem of femininity. The design is aims to be simple and eye catching, using rotational spiral symmetry to achieve this. The spirals are symbolic of powerful motion and energy which aligns with the core value of crystalline rose as a brand who stands for female empowerment.
The use of geometry and the golden ratio creates an eye catching and distinguishable logo. The shape is also reminiscent of ocean waves which represent both replenishing and soothing energy which is a testament to the skincare brand.
