The Trunk - Hologram Concept
This project was inspired by the book Non-Places: Introduction to an Anthropology of Super-modernity (1995) by Marc Augé. The author talks about concepts like globalisation, non- places, exclusion, the erasure of frontiers and architecture.
My personal favourite was 'The Global vs The Local perspective'. Its about how a city or landscape appear to be well developed and uniform from an ariel view (Global Perspective), but once you get down to the streets, you’d realise a totally different scenario (The Local perspective). So I focussed on the need to reduce exclusion, by understanding the global and local scenarios of the Elephant and Castle Shopping Centre by using Design.
Our team spoke to almost every shop vendor in the locality, examined the practices they followed, went around the surrounding places understanding factors like , how well connected the place was, the kind of crowd that the Shopping Centre experiences, the universities and schools in the neighbourhood, the economic scenario of the place, the kind of of stores and the ranges of products they sell, the reasons as to why the Shopping Centre doesn't house global brands, the purpose as to why people use the place, the history of the place and how it changed from the best, to one of the worst in Europe. We focussed more on Latin-Americans and the global community that frequented the Shopping Centre.
THE IDEA
The Trunk - Hologram project dealt with a space in the Shopping Centre. There was this area of about 10x10 Square Feet which would act as the interface for the holograms to be built on. Users could interact with that space using the specially designed Trunk-card which has an inbuilt projector that projects a trackpad kind of an interface over the card and users would be able to sketch on it. Once he finalises his sketch, it takes the form of a hologram in the space he selects. The interface would totally be gesture based and one could zoom-in and out of structures, experience buildings and various other things. We’ve integrated the card with a point-based-shopping system where customers using the Shopping Centre could accumulate points and buy a site in the holographic space and go about constructing the structures of their choice.
Team: Sayanee Halder, Clark Wu, Marcos Vazquez, Simona Ciocoiu, Shengwei Zhu and Kasinatha Rao
