About the Project
Compassion Immersion is four weeks that WestGate carves out to celebrate all the organizations and people WestGate supports locally and globally. At the end of the 4 week campaign WestGate asks people to dentate what they can.
My Role
I was the creative director, designer, and video producer for compassion immersion.
Early on when we started having meetings about what deliverables we were going to need. I had a hypothesis that if we focused on creating meaningful connections giving would increase significantly - people only give to people they trust. I developed a plan where we focused on telling real stories of real people and make it simple to donate.
