ESG principles landing page illustrations
client: sberbank dec. 22
* ESG (Environmental, Social, Governance) principles are guidelines that companies follow to make sure they're doing good for the environment, society, and their stakeholders while also being financially successful.
Hello! Here are a series of artworks I recently created for a landing page for Sberbank, focusing on key ecological and ethical concepts. I was commissioned to illustrate four terms: gender equality, upcycling, forest restoration, and food sharing.
Gender equality encompasses the idea of treating all individuals, regardless of their gender, with equal rights, opportunities, and respect.
Upcycling refers to the process of transforming old or discarded items into new, useful, and often aesthetically pleasing products.
Forest restoration involves actively replenishing and rehabilitating degraded or deforested areas to restore the ecological balance and biodiversity of the forest.
Food sharing is the practice of distributing excess or surplus food to individuals or organizations in need, promoting community support and reducing food waste.
I had doubts whether to draw in vector graphics or make the images more lively, pencil-like, and textured. In the end, I opted for the second option.
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⊙ Thanks for watching ⊙
