"DOORDARSHAN"
Being the first public broadcaster in India, DD is considered to be the OG and the most trusted source of authentic indian news and information. In today's world of OTT platforms and various Tv channels, DD's biggest USP is that it enables the people of today see the real India, whether it be our festivals, culture, sports or news. Doordarshan helps you feel closer to your country, inculcating a sense of patriotism and culture.
This is a full fledged ad campaign consisting of OOH Posters, Newspaper ads, Illustrations and accessories done as part of a college assignment. All illustrations, figures and elements are made from scratch on various Adobe softwares.
An old age person can watch DD National on TV and feel as if the republic day festival is happening actually in front of them.
A woman can watch any cultural DD channel on their phone and feel closer to authentic India.
A teenager can watch their favourite sport of India on their laptops.
A middle aged man can watch true Indian news on a smart TV.
