The brief was to design a e commerce brand on T spring. T spring is a leading print on demand platform that allows businesses to create and sell products by effortlessly uploading their designs.

My research techniques included online surveys, research talking to my TA( Genz: 18-25), finding out their needs and motivations.

i firstly started deciding on what products i would like to sell like t shirts and totebags. I then evuluated the cost vs viability and looked at other competitors before making a decision. My brand was called tattered daisies which was inspired by grungy beauty style which was in trend for my TA as reflected in similiar brands like mingalndon. The typeface used was inspired by the words tattered and so i used hand written fonts. I choose monocromatic colours to stick to the dark beauty theme.