Meta approached us to brand ‘Creator Day’, as part of their global Creator Week extravaganza. Taking place across 5 cities in India and around the globe, the event celebrated Meta’s biggest content creators. We were in charge of setting the visual language for the event. While doing so we worked closely with Meta’s global brand team in New York.

Our solution focused on a 360 degree branding experience that brought out the best of each creator. With fun photoshoots that translated into engaging digital creatives & a comprehensive outdoor and offline campaign we showcased each Creator's vibrant personality front and centre in our communication.

Our design combined raw textures, including paper, iridescence, highlighters and paint. We mixed these textures with chunky typography and fun, quirky photography to bring a level of cheeky playfulness to capture each creator’s persona. From shiny disco balls to flying “papads” we ensured that every photoshoot came to life with its own off-the-wall exuberance

Our quirky photoshoots, shot by ace photographer Aneev Rao, spanned across 3 cities. Each shoot allowed us to uniquely capture the personalities of all 42 Meta Creator ambassadors. We strategically focused on art direction, styling, hair and makeup and props - all with a dash of iridescence, making sure to give each creator a “main character” vibe.

As part of the event, we teamed up with music industry veteran Rishi Rich and youn-gun producer Kalmi, to compose a ‘Creator Anthem’ that celebrates the creative vision of Meta’s Makers. Each of the producers brought on musical artists to represent India and add some regional flavour to the track with rap verses in English, Hindi, Punjabi, Bengali, Telugu and Tamil. The anthem was paired with a vibrant sizzle/film highlighting the best reels and trends on Meta in 2022. Our Creator Day branding shined through in the sizzle, combining both Reels and the creator visuals from our photoshoots.

Our designs spread out of the digital space into larger than life billboards taking over the skylines of India's biggest cities - Mumbai, Delhi, Kolkata, Hyderabad and Chennai. With tens of millions of eyes on them, the creators truly felt like the superstars they are. Each creator even shared videos and pictures proudly posing in front of their billboards to their millions of followers. The creator day visuals spanned across some of the biggest malls, digital billboards, transit - including airports and metro rails, as well as along highways & flyovers across prime real estate in high traffic zones making sure to paint the town with the Creators in anticipation of Creator Day.