Havaianas Conservacao
The Havaianas Conservacao slippers feature a number of endangered wildlife such as fish, mammals, and more. During my final project we were given these slipper designs to work with: dolphin, sea turtle, and whale.
For the Facebook post mockups, I made social media collaterals using the dolphin and sea turtle slippers. They are placed in environments where the actual animal would be to mimic them. I also added information about the animal to better contribute to their awareness and convey their importance to the environment.
For the Instagram mockups, I used the whale slippers and added splash effects to make it look like they are coming out from the water. As this was supposed to be for Instagram, I didn't add any information regarding whales as Instagram is more for photos.
This is my billboard mockup. Like the previous images, the slipper is given a splash effect. The location is at the beach and the white text with red, orange, and yellow shadow gives the feeling of white-hot heat or the intensity of the sun.
These last three are Google display ad mockups. The first image is different from the rest as I used a gradient to give it an underwater look. The last two resemble the others except the second one has no information about the animal while the third one use the height of the ad to give off the illusion of deep waters.
