Sushi Roll Rebranding

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SUSHI ROLL REBRANDING

Overview

Sushi Roll is one of the best original Sushi and Asian cuisine restaurants in Erbil. With the supervision of professional chefs specializing in Asian cuisines, Sushi Roll provides fresh, authentic, and delicious Sushi and various different types of Asian delicacies.

Redesign Process

The main weakness of the previous logo was the disconnection between the character and the typeface.

In the new redesign, we have updated each of the elements and combined them into one constructive logo.

The logo has been designed into variations that work effectively on different kinds of mediums without creating any issues. The typography is another element of the logo that has been executed in perfect detail, “Sushi Roll” has been written in Kurdish, Arabic, and English in the same style and is all in harmony with the character.

Stationery Packages & Stickers

The stationery has been designed with the main colors and style of the Sushi Roll branding, the primary elements are the logo variations, character, and typefaces. The colors of the branding have been carefully chosen and each is inspired by ingredients used in Sushi, so the branding is easily recognizable and friendly to the eye. Another part of the branding is the stickers that have been specially designed for the brand to give it a warm and fun look.

Logo Implementation

The new logo and typefaces have been implemented in 3D on both the exterior and interior of the restaurant in high-quality materials. The flawless details of these implementations reflect the amount of experience and skill that was applied to this rebranding.