À la Cart
Logo
À la cart is an app connected to local grocery stores that seeks to reduce global food waste. In the app, you can upload your own recipes or select from their suggested meals. Your local grocery store partner will then shop for and prepare all the ingredients from your chosen recipes. (Down to 1/4 teaspoon; you will only be charged for the amount you use.) Once your groceries are ready, you can pick them up in-store or À la cart will deliver to your home.
The app can easily scale any recipe — just select the number of people you would like to feed (from 1 to 15.) If you have an allergy or dietary restriction, you can easily edit your recipes to fit your dietary needs.
In addition to only receiving exactly what you need, À la cart further promotes zero waste by favoring “ugly” fruits and veggies.
À la cart delivery is free and comes in eco-friendly packaging. Pick-up orders feature reusable packaging such as glass jars. Customers bring these reusable items back to the store for a credit towards their next order.
In the process of making the logo I came up with the series of different types of color themed carts to go along with the theme as well as a long version of the logo.
Style tile that shows all of the colors, patters, and typefaces used in À la cart.
While creating this pattern, I was thinking about how the design would be added to the packaging of the food and the bag the food comes in. It is also used on the sheet with directions.
This is the app that shows the pre-made recipes to select from as well as your profile.
This is the à la carte work in progress UX design for our app
In the process of making the app, I had to figure out how a customer could customize their meals to be diet and allergy friendly. View the app prototype in Figma.
This is an instruction sheet that is automatically generated with every recipe on À la cart. This helpful sheet relays how to prepare your meal with ingredients and step-by-step preparation instructions.
For both recycle and reusable packaging will come in these bags.
While designing the packaging for À la cart, I created everything to look similar and cohesive, paying special attention to the use of color blocks, typography and patterns.
I wanted to appeal to a diverse age range with the ad campaign for À la cart. I made Instagram ads to appeal to younger generations, as well as transit posters to catch the eye of busy commuters.
Environmental
Environment in the grocery store
The environment shows how and where you would pick up your order in a grocery store. There is a branded refrigerator section as well as a rolling (cart) shelving section. Finally, I even branded the eco-friendly bike delivery option.
Collateral
Stickers
Apparel
For my collateral work, I wanted a fun younger look for the clothing in bags. I wanted the stickers to be clean and include a subtle mention of our website. Stickers are pulled from my patterns and the cart logo itself.
Final poster
Finally I created this poster, a cohesive composition of all of the entire À la cart restaurant branding project. Organizing all the different pieces using a strong grid and ensuring they are all eye catching was very satisfying.
Conclusion
Creating À la Cart had a lot of ups and downs. I feel I have learned a lot about the brain-storming process when creating a brand. Because it wasn’t a traditional restaurant, I had to think outside the box to ensure my project still addressed all of a restaurant’s branding needs. What does the environment look like if there’s no seating? No storefront? Etc.
I am grateful for this project, and proud of how it all came out. Santé!
