pesade Hannam
Usage : Store
Area : 83.87 ㎡
Year : 2022
Architects : STUDIO NONTEXT
Project Director : Jeong Han
Design & Construction : Park Minji, Jang Junhui
Photographs : Kim Donggyu
Collaborator : Lee Kwangho, Pulkkot(gardening team)
Clients : pesade
Country : South Korea
Korean perfume brand "pesade" opened its first offline store in Hannam-dong through Apgujeong Galleria Department Store and Cheongdam 10 Corso-como's pop-up store. The brand 'pesade' seeks pure longing for beauty and conveys the joy of discovering and collecting daily beauty. Therefore, the 'pesade Hannam' was designed as a space where you can discover and experience beauty.
We record and own the beauty we find in our daily lives in pictures, videos, or writings. However, memories fade over time, and the meaning of the records left behind becomes overshadowed. On the other hand, there are things that become clear. We focused on these clear values.
We used lines intersecting the plane to clearly show and explain the obscure concept and value of beautiful in space. The intersecting lines become some reference line such as the x-axis and the y-axis, and products and furniture are arranged as if coordinates were set in consideration of the movement and function.
The pesade Hannam' consists of the first floor where you can experience and purchase products, the second floor which is a special exhibition space that related to products, and a rooftop garden.
