![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3f354e161259161.63c5c1a073932.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18efdc161259161.63c1f03cd5f2c.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/280bba161259161.63c1f03ce9e13.gif)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58e0aa161259161.63c1f03ce28e2.png)
MASP Museum
The Museu de Arte de São Paulo (MASP) is a private not-for-profit museum founded in 1947, being the first modern art museum in the country.
The idea was to convey a modern style to the identity, unifying the museum's architecture with the new brand identity, making it more recognizable and unique.
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f83885161259161.63c4d2d812c49.gif)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b5b76161259161.63c1f03cd4ff9.gif)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/20bfc2161259161.63c21bea5557e.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c3af66161259161.63c4da00923a3.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c6bd0c161259161.63c2058c93164.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cff718161259161.63c1f2088ef7a.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9670bc161259161.63c1f03cde2ab.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/133226161259161.63c1f03ce8a88.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4cea8e161259161.63c21e2c8ee12.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/608573161259161.63c4bdf529764.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/092895161259161.63c1f03cd92e1.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/53485e161259161.63c1f03cd7025.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a56a40161259161.63c1f03ce7b86.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58228e161259161.63c8c36a82001.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac4afa161259161.63c1f2578981e.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/834a68161259161.63c1f03cda124.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5648bf161259161.63c1f101a852e.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f6179161259161.63c1f03ce403a.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d1601161259161.63c4deae6c6f8.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e2fab4161259161.63c1f03cdf2b0.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a4de10161259161.63c1f1512ef78.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5979b6161259161.63c1f03ce1801.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d5867161259161.63c4d20be5793.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35b112161259161.63c21a5c4ff4a.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f89ec9161259161.63c21a5c5168b.png)
![art arte MASP modern museo museum paulista rebranding redesign são paulo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9fddb5161259161.63c4d6b6f1772.gif)