Type Website
Client Fox
Agency Ignition Creative
Agency Ignition Creative
Date April, 2014
Mutants have been living among us for decades, though the last 50 years have been particularly tumultuous in the struggle between humans and their more evolved cousins. This experience is a capstone site in the storytelling campaign for X-Men: Days of Future Past. A campaign that kicked off with the introduction of the evil Trask Industries at Comic-Con and included a revisionist history of the JFK assassination.
25 Moments outlines the most defining events in mutant lore. Some moments are history jacked like the fall of the Berlin wall and the Chernobyl meltdown, while others are completely new to the X-Men cannon. The site provides fans an in-depth look into the events that lead to the dystopian future depicted in the film.
Creative Direction: Chris Eyerman
Art Direction: Nick Boes, Esther Lee
Copywriting & Strategy: Spencer Donald
Design: Esther Lee
Image Compositing: Nick Boes, Justin Fields, Tony Copolillo
Technical Developer: Aaron Buchanan
Development: Greg Parks, Kendrick Caranicas, Stacey Moore, Alex Gomez
Copywriting & Strategy: Spencer Donald
Design: Esther Lee
Image Compositing: Nick Boes, Justin Fields, Tony Copolillo
Technical Developer: Aaron Buchanan
Development: Greg Parks, Kendrick Caranicas, Stacey Moore, Alex Gomez
"If You’re a Nerd, This Is the Best Web Site on the Internet Right Now"
Matt Vella, Time Magazine