Personal Branding 2022/2023
University of Kansas (2nd Year Student)
For this university project, we were each tasked with creating a logotype/typographic mark that would be unique and visually distinctive. The main source of inspiration behind this years personal logo came from the blocky type and imaginative system MOMA (Museum of Modern Art) uses throughout their branding.
I enjoy the arts and my personal philosophy behind design is that with function, comes responsibility and with creativity, comes imagination. It was important to display this in an expressive way through the type. The logo itself was constructed using Acumin Pro Wide. The secondary typeface used is a personal favorite of mine, ABC Monument Grotesk (Unlicensed Trial—as this is a university project and is not being profited what so ever.)
Photography and design direction by Braxton McCullough.
For more information and process, give me a visit on Instagram!
