Callenge
At a tipping point in their growth, Ida Sports needed to align their message, positioning, strategy and design identity. We refreshed the branding to build a sense of community, and to motivate and inspire customers to build ‘a new league’ for women in sport.
Process
We updated the Logo and aligned on its meaning. It is inspired by one of the brand’s premium messages, ‘make waves move mountains’. It also reflects the marks left by the sole of football boots, and it speaks to Ida Sport’s origin story of the highest altitude football match ever. Ultimately it represents energy, determination and togetherness.
Solution
We also developed a broader and softer colour palette to reflect Ida Sport’s values of inclusivity and community. The diverse and colourful palette also speaks to the culture of women’s sports that has been built over generations. Additional brand elements such as a team of illustrations and animated sketches highlight the brand’s sense of community and a personality that takes sport seriously, but not itself.
