PUMA NFRNO

PUMA is introducing a new design team called ‘PUMA Vision’, where they'll be creating new design languages and innovation for the brand. The ‘PUMA Vision’ Ideology is high concept and collective driven. Each ‘PUMA Vision’ is some way should initiate, evolve and exist within it own dimension. ‘PUMA Vision’ is a method, not an aesthetic. This is the first project from the design team and it is titled ‘NFRNO’.It's originally inspired by the Hussein Chalayan x PUMA Mobility Swift. During New York Fashion Week in September 2022, the German athletic brand revealed its digital initiative that features exclusive NFTs with physical limited edition redeemable sneakers as part of the FUTROGRADE show. This interactive and immersive experience allows users to explore PUMA’s future and web3 activations. On September 7, the first two portals of Black Station will reveal two particular offerings from the PUMA Nitro NFRNO “Black Station” series. Owners who minted a Nitropass have access to the two; one related to a physical product and one that grants access to a customisable shoe. Once the Futuregrade shoe concludes, each minter can access physical sneakers after they burned their product-claimed NFT. -PUMA-

Product & concept design _Hyon Park, Danny Taylor 

Product development _Carly McKenzie 

Team VISION _Danny Taylor, Hyon Park, Jacob Ainsley, Mattias Borg, Alex Bloor, Eli Zurlo 

Creative management _Heiko Desens

Credit / Copyright: PUMA