The Brief
Create a livery for the Audi E-tron GT that will capture the attention of our audience at the
Singapore Motorshow 2023 and on the roads.
Singapore Motorshow 2023 and on the roads.
The Idea
The hunt for the perfect artist began. We set out to find local artists – crucially, those that shared Audi’s ethos of Living Progress. But as our search grew wider and our shortlist of progressive artists grew longer, a question nagged away at us:
Can we create art without an artist?
And that thought led us to DALL-E. Powered by OpenAI, DALL-E combs through thousands of years
of human art, tapping on machine learning and rich information recognition to create images.
Instead of art being made without an artist, we now had art being made with all the artists.
We commissioned multidisciplinary artist Andy Yang to work with DALL-E.
of human art, tapping on machine learning and rich information recognition to create images.
Instead of art being made without an artist, we now had art being made with all the artists.
We commissioned multidisciplinary artist Andy Yang to work with DALL-E.
Generating, layering and painting away – we orchestrated a living, visual conversation between AI, artist,
and agency. We conducted a symphony of Electric Dreams.
and agency. We conducted a symphony of Electric Dreams.
Watch the campaign film here:
The Result
A perfect harmony of art and science. Electric Dreams became an electrifying reality.
Watch The Making Of Electric Dreams here, or check out the film here:
Creative Director: Elijah Ng
Senior Art Director: Rina Lee
Senior Copywriter: Joel Lim
Head of Broadcast: Casey Poh
Production House: Cutscene
