The visual identity of the exhibition Botannica Tirannica aimed to establish a critical dialogue between the language of natural science museums and digital language. In order to create unity between the different temporalities (classic and contemporary) and universes (real and virtual), Maria Cau Levy explored contrasting colors, such as neon green and military green, and typefaces created at different points in history: Baskerville, a typographic family from 1757 that alludes to the earliest beginnings of printing; NB Typewriter, a monospaced font family created in 2012 that alludes to the language of digital coding; and GT Walsheim, from 2010, with smooth rounded geometry, a sign of another future, different from the one denounced by the exhibition.
