The message of this campaign is focused on improving Peloton’s brand awareness, targeting people who like cycling or want to practice it, but don’t have the time to go outside for a long ride. For those who are motivated but haven’t taken the first step, we present Peloton, the game-changing cardio that’s right for you. For the first piece, I focused on a single ideal user, located in the middle of the composition, working out on a home-based online cycling routine.

We can see that the user is the spark that starts a fire that surrounds him, tinted with fuchsia, supporting the brand’s colour recognition. Also, even the logo was dramatically affected by the fire and some of the letters are blurred by the smoke to create movement and interaction between imagery and typography Below the image, I listed three main product features: World-class instructors, move up to the leaderboard and from the comfort of your home.

This page magazine ad was carefully designed to be as clean as possible to deliver a clear message and a simple call to action: To get the product. I used the Futura font that matches the style of the brand, and some of the lines are moved forward or backward, supporting the tagline: Motivation that moves you.

As you can see, I also highlight some of the texts with fuchsia, so they remain in the mind of the audience.

For the online banners, the fire appears highlighting the logo and to go with the campaign unity. Each banner is presenting one of the main product features. I changed the images of each banner with others that match the mentioned feature but according to the campaign style.