As part of my University work, I was tasked to observe and pick out a brand of my choice to work with. The brief requires me to study the user interface and experience that their app or website currently offers.
Following that, I am to offer recommendations and propose solutions to make the UI/UX better. Hence, my brand of choice for this assignment is MUJI.
The following slides are some groundwork that I did to understand what the customers experienced while using the app.
Personalised personas are crafted based on the insights gathered above.
A new flow chart is the crafted based on the needs of the personas.
A low fidelity wireframe is crafted based on the flowchart. Each wireframe is numbered and corresponds to the Jobs-to-be-done in the following slides.
Following the wireframes, I searched and planned for a suitable design system for the new MUJI app. It is important that the design elements chosen enhances the UI/UX of the users.
After generating the high fidelity wireframes, testing them out allows me to identify areas that were overlooked by me. Testing it also allows for newer suggestion from actual users.
