This advice is not wrong. 

Google ranks content partly because of this factor. But it becomes a problem when content marketers or strategists become obsessed with keywords.

You see, keywords alone don’t give the full picture or guidance needed for crafting relevant content. 

There has to be context.

Why You Need Context for Every Keyword

“Content is king” is a famous maxim coined by Bill Gates.

Well, how about this?

Content might be king, but context is queen.

Every piece you publish must be relevant to your readers (and prospective customers). Context helps you do that. It requires you to focus on your audience’s needs and understand their pain points. 

Hugh Taylor, Veteran Marketer and Author of B2B Technology Marketing put it best when he wrote:

Both keywords and search context are needed to create demand generating content Here’s how to understand and leverage them
https://writerzen.net/blog/keywords-are-useless-without-context
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