项目丨PROJECT
Onoff灰色艺术潮玩IP品牌
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服务丨SERVICE
品牌设计/视觉设计/产品包装
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项目客户丨
广州天河区黄村街道onoff潮玩艺术馆
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设计团队丨不及像素团队
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项目背景
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Onoff是一家将主要赛道放在专注职场群体的潮玩IP品牌,利用品牌IP和品牌故事来表现每天重复着上下班两者循环的生活方式，由此可以引起焦点群体的共鸣，从而达到品牌聚焦以及传播的效应。
Onoff is a trendy IP brand that focuses its main track on the workplace group. It uses brand IP and brand stories to express the lifestyle that repeats the cycle of commuting to and from get off work every day, which can resonate with the focus group and achieve the brand The effect of focusing and spreading.
