Finish - Packaging Redesign

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Finish - Redesign

Finish dishwasher tablets are the No1 recommended brand by leading dishwasher manufacturers.

Brief
Update the Finish brand packaging to help create a cut through design that would be easy to navigate in a difficult to shop aisle. At the same time tying the Finish portfolio together through a clear easy to navigate tiering system.

My Role

My role was to design and execute the new visual approach. Taking the existing packs as a starting point then enhancing them to demonstrate their performance as it tiers through the range. Alongside this I worked with freelancers to ensure the deadlines were met as well as briefing them on the objectives and alignment of the new brand architecture.

Overview

A clear approach was made through pack navigation along with updating the visual assets to be clearer. Although the deliverables were very tight we achieved the goal of creating a uniformed approach that works together while each retaining their own distinct personality when separated.

Once we’d established the new pack designs we moved onto the digital applications. Using enhanced packs to show A+ and B+ across e-commerce platforms.