Muji Ident
For this project, I had to come up with a video that consists of design elements that showcases a brand's identity. The brand that I chose was Muji. Muji is a brand that I frequent a lot and I really love their products. Their play on simplicity and being "brand-less" is rather interesting. Despite being plain and minimal, they are able to provide quality Japanese products that serves its purpose really well.
In my scenes, I build elements that reflects Muji's brand. My protagonist is a wooden ball that travels through the scenes as if its roaming about Muji's retail store. I created models like shelves, platforms, simple shapes and a staircase to replicate a Japanese look.
My Storyboard:
Initial Draft:
Final Video
DISCLAIMER
This is a student project. NOT an actual video produced by Muji.
