Project- Branding
Imbue’s products show a sense of power and sophistication. Presently a lot of brands use illustration and photography to help push their brand’s vision. Imbue uses a sans-serif typographic design, as a way of using fonts to help convey the vision and message without using any illustrations and photography. The brown is a natural colour that evokes strength and reliability while the black represents power, elegance and sophistication, all of which imbue captures in their products. Although the overall feel may come across as strong, the subtle tints of rose pink balance it out and represents gentle to use. The design is targeted towards the male demographic.
Each of the hair products have a different coloured elegant curl. The smooth and sleek shampoo has a flip top cap, while the shampoo core restore has a disc top cap. Together they appear as a collection while standing strong on their own.
All imbue logos are printed in a semi gloss finish and all products are printed with a matte finish for better grip.
