This is a visual identity for a series of events delivered by my alma mater, the IE University School of Architecture and Design, and in collaboration with All Things Urban.

In the visuals, I wanted to achieve a balance between the corporate image more commonly associated with IE, and attractive visual metaphors that not only brought in experts in the field, but also students.

Using the technique of photo collage and minimalistic graphic elements (taken from the All Things Urban brand), I hoped the imagery would make the audience think critically about the topic before even attending the talks, so that they would be able to meaningfully contribute to the discussion.