Forbidden Fruit is a jam company that specializes in small batch jams made from locally sourced fruits. Their range includes classic and unique flavors, with no preservatives, and their packaging reflects their commitment to unwavering quality and authenticity.

With Forbidden Fruit Jams, I wanted to invoke Biblical themes (Adam & Eve) as well as themes of a Grim’s fairytale. Through the use of Biblical imagery and the use of a whimsical font, I wanted the consumer to be drawn to and to see the wordmark first, then travel to the transparent illustration behind.