Forging trust for a vital new medical business
The mission of Doctor Onboard is simple: connect the right doctors to the right practices to create transformative outcomes for both patients and health workers. But the business needed a clear and engaging visual identity that reflected that purpose. Our brief was to create a visual identity that would inspire doctors, create awareness with practices and position Doctor Onboard as a trusted brand in the medical community.
The logo is inspired by the notion of connection, combined with elements of a stethoscope – perhaps the most identifiable item in a GP’s toolkit.
The brand palette is a contemporary interpretation of colours traditional to the medical sector, while the dynamic typography extends the idea of connections and strikes a balance between playful and informative.
The brand palette is a contemporary interpretation of colours traditional to the medical sector, while the dynamic typography extends the idea of connections and strikes a balance between playful and informative.
Business enquiries: Better Known
