Vision: Spread an awareness on the rise of domestic violence
during COVID.
during COVID.
Problem: The lockdown has been harder on some people,
but not everybody knows about it.
Advantage: Aangan India provides shelter to those who
need to get away from abusive homes.
need to get away from abusive homes.
Strategy: An awareness campaign that highlights
domestic abuse without downplaying COVID.
domestic abuse without downplaying COVID.
Positioning: #EndLockdownViolence
