VMLYR Summer 2022 Intern Project
The Disconnect
Currently, there is lagging interest and attention span due to COVID-19 fatigue. The motivation to get the primary series was to stay alive; however, people do not realize that getting the COVID-19 booster means protecting the freedom we have now. An ideal outcome is to establish the Pfizer booster as a way to not only protect caregivers, but those they care for.
Currently, there is lagging interest and attention span due to COVID-19 fatigue. The motivation to get the primary series was to stay alive; however, people do not realize that getting the COVID-19 booster means protecting the freedom we have now. An ideal outcome is to establish the Pfizer booster as a way to not only protect caregivers, but those they care for.
The Solution
We are creatures of socialization, nature and exploration. During the height of COVID-19 the entire world had to sit, missing out on things we never thought we would miss out on; sending our children to school, sharing our recipes around our tables, feeling the fresh air on our skin every day. These are the moments that allow us to be human. We can’t take back what we lost, but we can protect what we rebuilt, together.
1. General Out-Of-Home Ads
2. General Campaign Instagram
3. General Campaign Video
4. Experiential Extension of campaign
5. Experiential Tik Tok
6. Experiential Tik Tok Filter
6. Experiential Out-of-Home Ads
7. Experiential Instagram
2. General Campaign Instagram
3. General Campaign Video
4. Experiential Extension of campaign
5. Experiential Tik Tok
6. Experiential Tik Tok Filter
6. Experiential Out-of-Home Ads
7. Experiential Instagram
Why add an Experience?
COVID-19 prevented us from going out into the world. We want to emphasize that the booster can protect these experiences.
Client Engagement: Randi Winters, Nathan Miller, Rachel Becker, Deraj Pugh
Strategy: Tania Tobaccowala
Connections/Social: Janel de Vera
Copywriting: Cheyenne Janik
Art Direction/Creative: Olivia Baylerian
VR: Cheryl Cruz
Experience Design: Christina Daniels
Data Science: Dujuan Yin
Strategy: Tania Tobaccowala
Connections/Social: Janel de Vera
Copywriting: Cheyenne Janik
Art Direction/Creative: Olivia Baylerian
VR: Cheryl Cruz
Experience Design: Christina Daniels
Data Science: Dujuan Yin
