Better sound through research

BRAND PROPOSITION:
Fine engineering only for your ears.

TARGET AUDIENCE:
Young-adult to middle aged middle class or upper-class people.

TASK:
Bose want to launch their new headphones BOSE 700 for their target audience this campaign is to create awareness in the society about this product.

CONCEPT:
FEEL MUSIC EVERYWHERE. When we listen to the music or any song, we no more get bothered by our surrounding because of the music playing in our ears. The music in the headphone takes us to a different world and we get lost into another world and we start assuming our surrounding as something musical.. And start playing it like its creating the music..

Thank You!