Prodigy Strategic Experience Design
Project Date: 2001
Prodigy needed a way to remain the premier provider of technology in the online service space and retain a national presence. Prodigy market share was weakening however, in terms of the strength of its brand and the integration of its products and portal strategy.
This weakness exacerbates customer churn as users viewed Prodigy as a replaceable technology. With this redesign, we sought to address both the needs of Prodigy as a business and the needs of its customers, which ultimately, are one and the same. We also went to work to create a killer app.
The design problem was to reduce customer turnover and provide a framework that induces organic growth. The solution to both of these issues lies in meeting the information needs of its customers: communication, collaboration and organization.
The result was a highly differentiated product with core values that are desirable to the marketplace making Prodigy an indispensable tool for the customer’s internet journey.
