LUIRÉ
EN
Luiré is a premium skin-care line developed by the industry’s top dermatologist in collaboration with active savvy users.
Since the industry is saturated and a new product popping up every other day, Luiré is presented with a competitive landscape to find a blade of grass to call its own. Therefore, they are entering the market with a very niche product aimed at ambitious, career-driven millennials and Gen-Zs women, who are tech-savvy and have keen observations on everything around them. Therefore excellent quality is the top priority here
Since the industry is saturated and a new product popping up every other day, Luiré is presented with a competitive landscape to find a blade of grass to call its own. Therefore, they are entering the market with a very niche product aimed at ambitious, career-driven millennials and Gen-Zs women, who are tech-savvy and have keen observations on everything around them. Therefore excellent quality is the top priority here
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FR
Luiré est une ligne de soins de la peau haut de gamme développée par le meilleur dermatologue de l'industrie en collaboration avec des utilisateurs avertis actifs. Étant donné que l'industrie est saturée et qu'un nouveau produit apparaît tous les deux jours, Luiré est confronté à un paysage concurrentiel pour trouver un brin d'herbe à lui seul. Par conséquent, ils entrent sur le marché avec un produit très spécialisé destiné aux millennials et aux femmes de la génération Z ambitieuses et axées sur la carrière, qui maîtrisent la technologie et ont des observations pointues sur tout ce qui les entoure. Par conséquent, une excellente qualité est la priorité absolue ici.
Purpose, Vision, & Mission
EN
Simplifying skin care for career-oriented women so that they can focus on their goals. We aspire to be a brand that inspires confidence and high self-esteem in women. Our mission is to simplify the skin-care for busy, career-oriented women so that they can focus on their goals and spend their energy on building the world.
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FR
Simplifier les soins de la peau pour les femmes axées sur la carrière afin qu'elles puissent se concentrer sur leurs objectifs. Nous aspirons à être une marque qui inspire confiance et haute estime de soi chez les femmes. Notre mission est de simplifier les soins de la peau pour les femmes occupées et axées sur leur carrière afin qu'elles puissent se concentrer sur leurs objectifs et consacrer leur énergie à construire le monde.
Logo
My vision for the logo comes from the name itself which means Shine/glitter, and if you've been in the industry for quite some time you'll know that the glitter symbols are very cliché in these kind of brands. So, I wanted to do it in a very interesting and unique manner. So settled on using this contrasting lines technique which come together to create a very pleasing graphic.
Colors
Colors are very crucial in making a brand come alive. We chose dark earthy color and pastel cream color as primary colors with the extended palette to differentiate different products
Applications
Now applications are an integral part of identity and they can be as simple as just having a business card to having a bespoke design system with icons, website layout, printables, OOH, etc.
For this instance we designed the product packaging templates stationary and OOH advertisement such as billboards and posters to build brand awareness and brand recognition.
Thank You!
Want us to help you build brand
identity for your business,
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Email hello@damstudio.co
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Website damstudio.co (Under Construction)
DECEMBER 07, 2022
