For my concept on my sub-brand I decided to create a project development company
titled The Eden Developments, which would develop buildings in rural areas of South
Africa in order to bridge the gap between rich and poor, while also providing more for
the less fortunate. 

The company would develop properties such as schools, sports fields, housing, hospitals and much more. The company would rely on contracts either private or government owned in order to create these developments but would also open the shares of the building for sponsors to also do their share for the community and also have the opportunity to come in on open days to help out.