Behrouz Riazi's profile

MOCIOI- Brand Visual Identity

Introduction
The Museum of Contemporary Images of Iran collects and presents images, written materials, and multimedia documents about modern political, cultural, and social development. Located on Vesal Shirazi street in Tehran, this public center also houses a library, publishing house, book cafe, and meeting and conference hall.
Brand Core Value
The brand's core values consist of visual conceptions; emphasizing the importance of written documents, images, videos, and everything that will narrate Iran's oral history. Contemporaneity; Considering the historical aspect of these documents. Globalization refers to global-historical interaction and the audience's connection with historical developments.
The main focus and issue are Iran as the origin and destination of these documents.
Structure 
Color
Red is a symbolic color chosen to honor those who sacrificed their lives in Iran's history. Also, I used black, gray, and white colors to create more contrast.
Typeface
Aria font is a complete font family in the style of contemporary script that has combinations, alternate letters, and many OpenType and variable font features.
This font is a joint project of Omid Emamiyan and Kamyab Jafari.
For more information about this typeface, visit here.
Aria font in Farsi type.
Aria Font in English Type.
Pictogram
Pattern
MOCIOI- Brand Visual Identity
Published:

Owner

MOCIOI- Brand Visual Identity

Published: