Visual thinking is a type of communication that transforms concepts, ideas or programs into images.
Advantages:
Facilitate a better understanding of concepts. This is because they are clear, simple and intuitive to read.
Get more attention from the public.The less rigid and more playful character encourages participation compared to more traditional forms of information communication.
Facilitate memorization. Illustrations are more easily remembered by our brain than verbal concepts. According to Allan Paivio's theory of double coding, when we read only the text, three days later we remember about 10% of the information, however, if there are relevant images, the percentage could rise to 65%.
Create empathy. Graphics facilitate a more authentic bond between those who produce the content and those who use it.
Advantages:
Facilitate a better understanding of concepts. This is because they are clear, simple and intuitive to read.
Get more attention from the public.The less rigid and more playful character encourages participation compared to more traditional forms of information communication.
Facilitate memorization. Illustrations are more easily remembered by our brain than verbal concepts. According to Allan Paivio's theory of double coding, when we read only the text, three days later we remember about 10% of the information, however, if there are relevant images, the percentage could rise to 65%.
Create empathy. Graphics facilitate a more authentic bond between those who produce the content and those who use it.
