THE PROJECT
Immutable X value their community and contributors, and maintain a friendly and open communication style across their socials.
That's why they wanted a cozy and homely video to introduce a new way developers, traders, and community members can earn and grow with Immutable X - The IMX Rewards.
OUR GOAL:
In the announcement video, we turned their signature token mascot into a skillful baker cooking up something delicious with the help of very rare and precious ingredients.
The result is a cute and fun video, that gives credit to and appreciates each and every Immutable community member while revealing to them exciting future opportunities.
As always, my team and I conducted an in-depth analysis of the product, competitors and target audience, so that the ad was not just a typical video, but an effective tool for brand promotion.
Video about Immutable X, the concept of which is to highlight the company's personality.
The main task was to show the advantages of the company in the form of spices, with the help of which the brand was “cooked”!
Taking Immutable X's themes and brand colors as a starting point, we began to develop a script and style that would best suit our main goal. Experimenting with light, materials and form, we were looking for visual features that could tie the main benefits into one story.
MAKING FILM
Work Process
And finally, some R&D from the process
