Advertisement: Commercial idea's for the On the Roll brand.
To capture audience attention, we chose to create a light, comedic approach in introducing On the Roll.
Using myself as the 'model' for the commercials, we incorporated different approaches such as dancing to capture the younger audience(On the Roll - Dance), direct messaging (Mixitup), and a comedy (No Hands).
To capture audience attention, we chose to create a light, comedic approach in introducing On the Roll.
Using myself as the 'model' for the commercials, we incorporated different approaches such as dancing to capture the younger audience(On the Roll - Dance), direct messaging (Mixitup), and a comedy (No Hands).
On the Roll was created to become a fast food kimbab/sushi restaurant for those constantly on-the-go. Here is the thinking process behind the branding.
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed3b8215740803.562965b09c535.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f376ec15740803.5629670d06829.png)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cb757515740803.56296535b421b.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f7945415740803.5629654bb2f3e.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f6ac1b15740803.5629670d29a99.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2d9f5415740803.562966a09069f.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8ab9c915740803.5629650e31118.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d0e7e615740803.562966eb80a1a.png)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d64d1215740803.562965b10a74d.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/552b3e15740803.5629653544521.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ce68f615740803.5629654bb9a53.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/23f44115740803.5629670d81929.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1304c815740803.5629677b4bc50.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fcea0815740803.5629670d918e7.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d4390e15740803.5629677b6476e.jpg)
![Kimbab restaurant entrepreneur Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/96150a15740803.5629653606e04.jpg)