Advertisement: Commercial idea's for the On the Roll brand. 

To capture audience attention, we chose to create a light, comedic approach in introducing On the Roll.
Using myself as the 'model' for the commercials, we incorporated different approaches such as dancing to capture the younger audience(On the Roll - Dance), direct messaging (Mixitup), and a comedy (No Hands). 

On the Roll was created to become a fast food kimbab/sushi restaurant for those constantly on-the-go. Here is the thinking process behind the branding.