A series of characters created to raise the awareness of the main contributors/offenders of heart disease, strokes and heart attacks. As well as “suspect line-up” posters, a series of “wanted” posters for each individual character was also created, that highlight their main influence on heart disease and strokes.

A microsite - bradfordsusualsuspects.com was also proposed that would introduce the visitor to each character, showing why they are bad for the heart and suggesting healthier

alternatives.