The Italian water brand adds a new sustainable and portable format to its range of packages. I designed the new visual to perfectly fit the innovative, portable carton package.

A simple yet fresh visual.
I wanted to keep the classic, clean and elegant look of Fiuggi, but at the same time express the modern, dynamic and young tone of voice of the new package. I studied and designed a fresh visual that could be recognisable as part of the Fiuggi water family, yet distinguishable for its innovation.

Fiuggi also partnered with Trenitalia to be the water supplier for its Frecciarossa high-speed routes.